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The Ad Couch Home About Podcasts Archive Featured Episode They Say That Numbers Don’t Lie. But They Can Bend the Truth, as Well as Your Will. Next Time on Podcaster This is the title of the next episode. Subscribe with iTunes Subscribe with RSS Podcast Who is the Most Important Consumer in the World? Me, Myself and I. The most popular words in the English language are I” and me.” We love to talk about ourselves and put the world in a context of how it directly affects us. Marketers have known this... Read More December 1, 2015 Podcast Want Someone to Love Your Product? Take it Away. Remember when Coke was losing the Cola Wars” to Pepsi in the early 1980s? The Pepsi Challenge was kicking the classic cola’s butt, so Coke decided to introduce New Coke, a beverage with a sweeter... Read More November 17, 2015 Podcast Is Your Word Your Bond? If so, You’re a Marketer’s Dream. If you consider yourself a person of action,” be careful what you say. Psychologically speaking, if you say it, you more than likely will do it. Even if it means buying things you don’t really... Read More November 3, 2015 Podcast Why Arguing Never Changes Opinions – Applying the Commitment Principle in Marketing: Part Two Most people think that they are well above average in intelligence, which, of course, is statistically impossible. It comes from an implicit egoism where we tell ourselves that we typically make great decisions. This belief... Read More October 20, 2015 Podcast Why Arguing Never Changes Opinions – Applying the Commitment Principle in Marketing: Part One Most people think that they are well above average in intelligence, which, of course, is statistically impossible. It comes from an implicit egoism where we tell ourselves that we typically make great decisions. This belief... Read More October 7, 2015 Podcast Can Advertising Make Us Buy Things We Don’t Need? Does subliminal advertising work? Can a quick shot of an ice-cold beverage embedded in a movie really make us run out to the concession stand and buy a Coke? Can advertisers really influence our behavior... Read More August 26, 2015 Podcast We’re All Irrational. But That’s Why Advertising Works. The bestselling bleach in America is Clorox. It’s #1 despite being the most expensive bleach in the store and being virtually the same as every other bleach on the shelf as required by law. So... Read More August 26, 2015 Podcast Can Marketers Make Us Feel More Beautiful? For decades, marketers have been defining a standard of beauty for female consumers. If you wear this lipstick, wash your hair with this shampoo, and wear these pantyhose, you too can be as beautiful as... Read More August 26, 2015 From the Blog Jake McKenzie Podcast They Say That Numbers Don’t Lie. But They Can Bend the Truth, as Well as Your Will. 3 years ago Jake McKenzie Podcast Uncategorized Who is the Most Important Consumer in the World? Me, Myself and I. 3 years ago Jake McKenzie Podcast Want Someone to Love Your Product? Take it Away. 3 years ago Jake McKenzie Podcast Is Your Word Your Bond? If so, You’re a Marketer’s Dream. 3 years ago Go to Blog Intermark podcast © 2015 Home About Podcasts...